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Spotify's Dangerous Mistake Betting on Platform Loyalty Over Creator Loyalty
Who controls the kingdom? The person that builds the kingdom or the person that runs it?
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Denisha

July 2020

The Post Humous Preservation of Pop Smoke
A look at the lengths the slain Brooklyn rappers fanbase went to in order to preserve the authenticity and dominance of his art.
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Denisha
The Intersectionality of Standom: How J. Cole Let Down His Black Women Fans
A look at J. Coles decision to prioritize sharing his "thoughts" even if at the expense of black women.
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Denisha

June 2020

May 2020

How Artists Are Building their Fan Funnel Using Instagram
As more and more artists embrace Instagram to communicate with their audience how can they leverage their platform to turn followers into fans?
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Denisha
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Sophisticated Stans: How Nicki, Doja, Meg, and Beyonce's Fanbases Assembled to Create History
Take a look at the strategies that their fanbases used to ensure the remixes for "Savage" and "Say So" would be on top of the charts.
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Denisha

March 2020

The New Royalty of Music Discovery Can Grow Your Streams but Not Your Fans
As social media influencers continue to win more and more of the "war on attention" how do the songs they introduce to the world resonate with fans…
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Denisha

February 2020

The Role of the Fan in Catapulting the Underdog Artist
How niche,highly engaged, fan-bases can propel an artist to commercial success.
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Denisha

January 2020

DettyDecember: How Ghana Can Take Its Musical Experiences to the Next Level
An audit of the music experiences in Ghana and what event organizers should take into account as the conduit between artists and their fans.
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Denisha

December 2019

November 2019

Tyler the Creator vs. His Fans: How Drake Became Collateral Damage at the Camp Flog Gnaw Carnival
Happy Tuesday! Thanks for opening the ninth edition of the Stan newsletter. A newsletter exploring fans and their bidirectional relationships with the…
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Denisha
Followers, Fans, and Stans: An Artist Framework for Tracking and Converting Audience Engagement
Happy Monday! Thanks for opening the eighth edition of the Stan newsletter. A newsletter exploring fans and their bidirectional relationships with the…
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Denisha
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