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Spotify's Dangerous Mistake Betting on Platform Loyalty Over Creator Loyalty
Who controls the kingdom? The person that builds the kingdom or the person that runs it?
Aug 28, 2020
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Denisha
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Spotify's Dangerous Mistake Betting on Platform Loyalty Over Creator Loyalty
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July 2020
The Post Humous Preservation of Pop Smoke
A look at the lengths the slain Brooklyn rappers fanbase went to in order to preserve the authenticity and dominance of his art.
Jul 8, 2020
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Denisha
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The Post Humous Preservation of Pop Smoke
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The Intersectionality of Standom: How J. Cole Let Down His Black Women Fans
A look at J. Coles decision to prioritize sharing his "thoughts" even if at the expense of black women.
Jul 2, 2020
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Denisha
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The Intersectionality of Standom: How J. Cole Let Down His Black Women Fans
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June 2020
Your Favorite Celebrity Is Not Coming to Save You
As artists speak out or remain silent on issues directly affecting their fans, how does it impact the relationship with their biggest stakeholder?
Jun 4, 2020
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Denisha
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Your Favorite Celebrity Is Not Coming to Save You
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May 2020
How Artists Are Building their Fan Funnel Using Instagram
As more and more artists embrace Instagram to communicate with their audience how can they leverage their platform to turn followers into fans?
May 28, 2020
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Denisha
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How Artists Are Building their Fan Funnel Using Instagram
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Sophisticated Stans: How Nicki, Doja, Meg, and Beyonce's Fanbases Assembled to Create History
Take a look at the strategies that their fanbases used to ensure the remixes for "Savage" and "Say So" would be on top of the charts.
May 15, 2020
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Denisha
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Sophisticated Stans: How Nicki, Doja, Meg, and Beyonce's Fanbases Assembled to Create History
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March 2020
The New Royalty of Music Discovery Can Grow Your Streams but Not Your Fans
As social media influencers continue to win more and more of the "war on attention" how do the songs they introduce to the world resonate with fans…
Mar 30, 2020
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Denisha
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The New Royalty of Music Discovery Can Grow Your Streams but Not Your Fans
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February 2020
The Role of the Fan in Catapulting the Underdog Artist
How niche,highly engaged, fan-bases can propel an artist to commercial success.
Feb 25, 2020
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Denisha
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The Role of the Fan in Catapulting the Underdog Artist
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January 2020
DettyDecember: How Ghana Can Take Its Musical Experiences to the Next Level
An audit of the music experiences in Ghana and what event organizers should take into account as the conduit between artists and their fans.
Jan 13, 2020
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Denisha
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DettyDecember: How Ghana Can Take Its Musical Experiences to the Next Level
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December 2019
The Emotional Labor of Commercial Success in Rap Music
Happy Tuesday!
Dec 3, 2019
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Denisha
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The Emotional Labor of Commercial Success in Rap Music
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November 2019
Tyler the Creator vs. His Fans: How Drake Became Collateral Damage at the Camp Flog Gnaw Carnival
Happy Tuesday!
Nov 12, 2019
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Denisha
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Tyler the Creator vs. His Fans: How Drake Became Collateral Damage at the Camp Flog Gnaw Carnival
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Followers, Fans, and Stans: An Artist Framework for Tracking and Converting Audience Engagement
Happy Monday!
Nov 4, 2019
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Denisha
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Followers, Fans, and Stans: An Artist Framework for Tracking and Converting Audience Engagement
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