Archive - Stan

Spotify's Dangerous Mistake Betting on Platform Loyalty Over Creator Loyalty

Who controls the kingdom? The person that builds the kingdom or the person that runs it?

Aug 28, 2020 •

July 2020

The Post Humous Preservation of Pop Smoke

A look at the lengths the slain Brooklyn rappers fanbase went to in order to preserve the authenticity and dominance of his art.

Jul 8, 2020 •

The Intersectionality of Standom: How J. Cole Let Down His Black Women Fans

A look at J. Coles decision to prioritize sharing his "thoughts" even if at the expense of black women.

Jul 2, 2020 •

June 2020

Your Favorite Celebrity Is Not Coming to Save You

As artists speak out or remain silent on issues directly affecting their fans, how does it impact the relationship with their biggest stakeholder?

Jun 4, 2020 •

May 2020

How Artists Are Building their Fan Funnel Using Instagram

As more and more artists embrace Instagram to communicate with their audience how can they leverage their platform to turn followers into fans?

May 28, 2020 •

Sophisticated Stans: How Nicki, Doja, Meg, and Beyonce's Fanbases Assembled to Create History

Take a look at the strategies that their fanbases used to ensure the remixes for "Savage" and "Say So" would be on top of the charts.

May 15, 2020 •

March 2020

The New Royalty of Music Discovery Can Grow Your Streams but Not Your Fans

As social media influencers continue to win more and more of the "war on attention" how do the songs they introduce to the world resonate with fans…

Mar 30, 2020 •

February 2020

The Role of the Fan in Catapulting the Underdog Artist

How niche,highly engaged, fan-bases can propel an artist to commercial success.

Feb 25, 2020 •

January 2020

DettyDecember: How Ghana Can Take Its Musical Experiences to the Next Level

An audit of the music experiences in Ghana and what event organizers should take into account as the conduit between artists and their fans.

Jan 13, 2020 •

December 2019

The Emotional Labor of Commercial Success in Rap Music

Dec 3, 2019 •

November 2019

Tyler the Creator vs. His Fans: How Drake Became Collateral Damage at the Camp Flog Gnaw Carnival

Nov 12, 2019 •

Followers, Fans, and Stans: An Artist Framework for Tracking and Converting Audience Engagement

Nov 4, 2019 •

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